Sunday, June 19, 2011

http://www.examiner.com/parenting-in-cleveland/national-family-month-spotlights-family-fun-company You can buy "quality time in a box" for dad this Father's Day. Red Toolbox, a new and innovative line of specially designed tools, offers quality time in a box for kids and parents. (These tools are for moms too.)

Red Toolbox founder Ami Rosenfeld grew up with the Do It Yourself (DIY) business, as his father was the founder of Israel's renowned Hyper Rosenfeld chain, founded in 1956.

Ami always enjoyed working on projects and learning more about how things worked. The father of four children and a DIY enthusiast, Ami noticed something was missing in the DIY market - there were no carpentry-type projects for children and no "real tools" for children. Ami would get out his tools to do household chores, and he'd immediately get a ready-made audience, as his four children would join the party. That, along with his passion for the industry gave life to Red Toolbox. http://amplify.com/u/a15ize

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